Artist Simon Watkinson was appointed lead artist by Commissions East as part of the regeneration scheme for the Norfolk town of Fakenham. North Norfolk District Council commissioned the artist to develop a series of proposals that bring emphasis to the town centre and increase access and orientation for residents and visitors..
The central part of the scheme is a cast iron paving feature created using thousands of letterpress characters based on the die-case matrix used for casting typeface. Complemented by specially commissioned street lighting, the work makes reference to the town's printing industry. Other commissioned works include seating and litter bins by furniture designer Robert Kilvington and information posts by Matthew Fedden.
The project received funding from the Arts Lottery.